Stronger After 40 Starter Challenge

The Stronger After 40 Starter Challenge

4 weeks. The right plan for this season. Results you can feel.

Join Certified Personal Trainer Louise Bagnaschi for a 4-week live group experience designed for women 40–65 navigating perimenopause, menopause, and beyond. Get the custom meal plans, strength workouts, and weekly coaching you need to finally feel like yourself again.

You've been told to eat less and exercise more.

You've tried it. You've counted the calories. You've done the 30-day challenges. You've pushed through the workouts even when your body was screaming.

And nothing's changed.

Maybe you lost a few pounds. Maybe you gained them back. Maybe your belly fat won't budge, your sleep is broken, and your energy is gone.

It's not you. The advice was never built for this season.

Perimenopause and menopause change everything about how a woman's body responds to food and exercise. Estrogen drops. Progesterone drops. Cortisol spikes from workouts you used to recover from easily. Insulin resistance kicks in. Sleep breaks down. Muscle gets harder to build and easier to lose.

The fitness industry's answer? "Try harder."

That's the lie.

My Story

I was 35 when I had my first hot flash.

I sat in my living room, ripped my shirt off as fast as I could, and apologized to my kids for sitting there in nothing but my bra because I was that hot. Sorry, kids. Mom's melting. That was my first hot flash.

I had no idea what was coming.

Ten years of night sweats. Period stopping at 45. Hot flashes off the charts. Soaking sheets. Insomnia — up all night, hot, cold, throwing blankets off and on. Harder to maintain muscle. Body getting softer. Weight gain — without changing my workout or diet.

Even as a CPT, I knew how to eat and train. And it was still getting harder.

Then I noticed something I couldn't ignore.

I have an identical twin sister. Same DNA. Same upbringing. Same diet. She doesn't work out. I do.

Her symptoms were way worse than mine.

Way worse. Soaking sheets every night. Hot flashes that stopped her in her tracks. Weight settling in places it never had before. Identical genetics. Identical diet. Completely different symptom severity.

We looked at each other and said the same thing at the same time: exercise must have something to do with the severity of these symptoms.

That was the moment I knew: the fitness industry has been lying to women in this season of life. Eat less, move more, keep grinding — it doesn't work here. Strength training does.

So I spent the next 16 years studying, experimenting, and coaching hundreds of women through this exact season. I built a method — The Rooted Method — that works with this body, in this season, not against it.

Now I'm teaching it to a small group of women every month.

Louise Bagnaschi, CPT — founder of Rooted Fitness

Louise Bagnaschi, CPT — 20+ years coaching, 16 years living this season.

Bonus 1$297 value

The Rooted Method Starter Plan

Strength training + nutrition + recovery + mindset — built for women in perimenopause and menopause.

What it is: The 4-week framework that organizes everything else in the challenge.

What's inside:

•Week-by-week progression of strength, walking, and recovery
•The exact training split Louise uses with her private clients in this season
•Built around the "3 and 2" protocol (3 strength days + 2 walk days + 2 rest days)
•Adjusted for hot flashes, sleep disruption, and energy fluctuations
•Comes with a printable tracker so you can see your progress

Why it matters: This is the framework, not the workout. It tells you WHEN to train, WHAT to do, and WHY — and how to adjust when symptoms flare. Without a framework, you're guessing. With it, you have a plan that responds to your body, not fights it.

Bonus 2$197 value

Hormone-Smart Meal Templates

What it is: 14 done-for-you real-food meals with a weekly schedule and grocery lists — organized by training day, not by calorie count.

What's inside:

•Protein math worksheet (your daily target based on your weight)
•Carb rotation by day type (high/moderate/low)
•Sample breakfasts, lunches, dinners, and snacks for each day type
•Hormone-supportive food list (estrogen, progesterone, cortisol, insulin)
•"What to eat on a hot flash day" cheat sheet
•"What to eat on an insomnia night" cheat sheet
•Louise's 5 go-to meals that take 15 minutes or less

Why it matters: Most meal plans are built for fat loss. This is built for hormonal balance, muscle preservation, and energy — the three things women in this season actually need.

Bonus 3$397 value

4 Weekly Group Coaching Calls with Louise

What it is: Four 30–45 minute live Zoom calls, one per week, with Louise. Calls run every Tuesday at 6:00 PM Pacific, done by 6:45 PM Pacific.

Format:

•5 minutes — wins and check-in
•15–20 minutes — teaching on that week's topic
•10–15 minutes — live Q&A (questions submitted in advance and live)
•5 minutes — homework and close

Weekly topics:

•Week 1: Why your body changed and what to do about it
•Week 2: The "3 and 2" training protocol in practice
•Week 3: Protein math, carb rotation, and what to eat this week
•Week 4: Sleep, stress, recovery — and your next 90 days

Why it matters: All calls recorded and posted within 2 hours for replay. Zoom link, meeting ID, and passcode are emailed to members after purchase.

Bonus 4$197 value

Private Community Access

What it is: A small private group (under 100 women) for the active bloom only.

What's inside:

•Daily prompt from Louise Monday–Friday
•Weekly "wins" thread (every Friday)
•Symptom-solution thread (women post symptoms, Louise responds with what to do)
•Recipe swaps and meal photos
•Direct access to Louise for quick questions
•Runs for 4 weeks + 30 days of post-challenge access

Why it matters: Women consistently say accountability is the missing piece. This is the group of women who get it — because they're all walking through this season with you.

Bonus 5$97 value

Beginner Strength Workout Library

What it is: 12 follow-along strength workouts, 20–30 minutes each. Old-school follow-along format: Louise walks and talks you through the entire workout, so you're fully engaged from start to finish. No flashing graphics. Just genuine coaching.

What's inside:

•4 lower body workouts
•4 upper body workouts
•4 full body workouts
•All bodyweight or dumbbell-only
•Form-first progressions
•Louise demonstrates every move
•Includes warm-up and cool-down

Why it matters: You don't need to think. You don't need to plan. You just press play and follow along. Form is everything — especially in this season.

Bonus 6$47 value

The Perimenopause Strength Quick-Start Guide

What it is: A 25-page PDF covering the 5 biggest mistakes women 40+ make.

The 5 mistakes:

•Doing too much cardio (and not enough strength)
•Not eating enough protein (and losing muscle instead of fat)
•Training too hard on bad-sleep days (spiking cortisol)
•Cutting calories instead of cycling them (slowing metabolism further)
•Skipping rest days (and calling it discipline)

Why it matters: Each mistake includes: why it's wrong, what to do instead, and a 1-week fix you can start immediately.

Bonus 7$67 value

Stronger For Life Welcome Kit

What it is: A physical welcome package mailed to your door — one delivery, no digital copy.

Physical (shipped):

•Louise's "Have faith and keep training" affirmation card
•A starter workout journal

Why it matters: Something shifts when you hold the plan in your hands. The journal and card are reminders that this work is physical, personal, and real — not just another file on your phone.

Bonus 8$30 value

Digital Prep Toolkit

What it is: A separate set of emailed PDFs you print at home — these are digital-only and are not part of the mailed welcome kit.

Digital (emailed):

•Meal planning template (PDF)
•Workout tracking sheet (PDF)
•The Symptom Pattern Tracker — a 4-week digital PDF to spot the patterns behind your sleep, hot flashes, mood, and energy
•Louise's signature The 7-Day Kickstart Protocol — Your Pre-Challenge Jumpstart (PDF)

Why it matters: These are the tools you'll want to print, fill out, and keep visible. They live outside the welcome kit so you can start using them the moment you sign up.

What comes next

The Stronger After 40 Starter Challenge is the on-ramp. The next step — for women who finish strong and want to keep going — is the Rooted Fitness app: strength workouts, protein tracking, and coaching from me, built for this exact season of life.

The app launches later this year. Challenge members get founding-member access first.

Have faith and keep training.

Your next 4 weeks start here.

This is your entry point into The Rooted Method.

Shipping address collected at checkout — applicable taxes calculated automatically.

Each Bloom is capped at 25 women. Bloom 1 starts Wednesday, August 5, 2026.

Have faith and keep training,

Louise Bagnaschi, CPT

Founder, Rooted Fitness, LLC

Creator of The Rooted Method

The Stronger After 40 Starter Challenge