Rooted. Fitness
For Women in Perimenopause, Menopause, and Beyond
Same DNA. Different menopause.
At 45, my identical twin sister and I went through full menopause at the same time. Same DNA. Same diet. Her symptoms were way worse than mine.
The difference? Strength training.
If you're a woman over 40 who's been told to eat less and do more cardio — and you're tired of feeling weaker every year — there's a better way.
Online personal training for women 40+ in perimenopause, menopause, and beyond.
The 5 biggest mistakes women 40+ make at the gym and at the table · 25-page PDF · Sent instantly
Online personal training · App-based · Nutrition guidance · Women-only
How it works
How Rooted Fitness Life works
Three ways to train with me — pick what fits your life right now. All three are built around smart strength training and real nutrition for women 40+. All women-only. All online. All designed for this season of life.
Live Coaching (Zoom + App)
Train with me live on Zoom each week and follow your custom programming inside my app between sessions. Best for women who want real-time coaching and accountability.
App Only
Get expert programming and weekly check-ins delivered through my custom training app — on your schedule, no live sessions. Best for self-directed women who want professional guidance without weekly calls.
Nutrition Coaching
Custom meal plans and protein targets built for perimenopause, menopause, and beyond. Can stand alone or pair with either training option. Best for women who want to fix nutrition without overhauling everything at once.
Not sure which one fits? Start with The Protein Lever — see exactly how I program before signing up for anything.
The lie we've been sold
For decades, the fitness industry has sold women over 40 the same broken promise: eat less, do more cardio.
It's cost us our muscle. Our bone density. Our confidence.
And it's time we stopped listening.
What it costs you to keep following the old rules
Every year you follow conventional advice, you lose muscle you won't get back.
Your bones get weaker. Your energy drops. Your clothes stop fitting the way they used to.
And somewhere along the way, you stop recognizing yourself in the mirror.
This isn't about willpower. It's about following rules that were never built for your body in this season of life.
The women who figure this out at 40 stay strong at 70. The women who don't lose their independence, their confidence, and themselves.
About Louise
I studied for my certification at the same kitchen table as my kids.
Fitness had always been part of my life — long before it became my career.
I started running in grade school to clear my head and work through the stress of a difficult childhood. Then long-distance running and marathons. Eventually I became a gym rat.
It was how I carried the weight of that childhood.
But somewhere along the way, life got loud.
I became a mom who was tired.
Tired of putting everyone else first.
Tired of feeling disconnected from my own body.
Tired of wondering why I felt so unlike myself.
As my kids grew older, I made a decision that would change everything.
As a homeschool mom, we were already learning side by side every day — so while they worked through their school subjects at the kitchen table, I sat right there with them, studying too.
Two years of Personal Training Certification.
One season where we were all students together around the same table.
And then everything changed.
The moment I knew this was bigger than me
At 45, I went through full menopause.
Hot flashes. Night sweats. The works.
My identical twin sister went through it too — same DNA, same diet, no exercise routine.
Her symptoms were significantly worse than mine.
That was when I knew: strength training wasn't just changing how I looked.
It was changing how I lived through this season of life.
What you'll never get from me
For decades, the fitness industry has sold women over 40 the same broken promise: eat less, do more cardio. It's cost us our muscle, our bone density, and our confidence — and it's time we stopped listening.
No extreme diets.
No punishing workouts.
No impossible standards.
Just smart strength training, effective nutrition, accountability, and a plan that fits your real life.
I've lived through many of the same challenges my clients face — pregnancy weight gain, starting over after each season of life, shifting hormones after 40.
That's why my approach isn't built around perfection.
It's built around consistency.
Today
Through Rooted Fitness, I've helped hundreds of women become stronger than they thought possible — not just physically but mentally and emotionally too.
Crystal C., age 61: stronger at 61 than she was at 41.
Brenda R., age 52: lifting heavier today than she did at age 30.
Strength isn't something you find.
It's something you build.
— Louise
The proof
Same DNA. Different menopause.
Identical genetics. Identical diet. Completely different symptom severity. Here's what that told me — and why it changed how I coach women in this season.
At 45, I was a Certified Personal Trainer.
I knew how to eat. I knew how to train. I'd been doing both for decades.
Then full menopause hit me like a freight train.
Hot flashes. Night sweats. Period stopped completely. Soaking sheets at 3 a.m.
It was getting harder. Even for me.
Then I noticed something I couldn't ignore.
I have an identical twin sister.
Same DNA. Same upbringing. Same diet. She doesn't work out. I do.
Her symptoms were way worse than mine.
Way worse.
Identical genetics. Identical diet. Completely different symptom severity.
We looked at each other one day and said the same thing at the same time:
Exercise must have something to do with this.
That was the moment I knew.
For decades, the fitness industry has sold women over 40 the same broken promise: eat less, do more cardio. It's cost us our muscle, our bone density, and our confidence — and it's time we stopped listening.
Smart strength training. Enough protein. A plan that fits real life.
That's the lever.
That's what I've built the last 16 years of my coaching around — and that's what I've seen work for hundreds of women in this same season.
Crystal C., age 61: stronger at 61 than she was at 41.
Strength isn't something you find.
It's something you build.
— Louise
Online personal training
Train with me from anywhere.
Every program I run is delivered two ways: live on Zoom with me, and on-demand through my app.
Live Zoom workouts
Each week, we train together in real time. You'll see me, I'll see you. I'll coach your form, push your pace, and answer questions as we go. You can train from home, your office, a hotel room, or anywhere you have wifi and ten square feet of space.
Your daily programming in the app
Every day you don't train with me live, your workout lives inside my app. Custom programming built around your goals, your equipment, and your schedule. No guessing. No generic PDF plans.
Weekly check-ins
Every week, you check in with me. What worked. What didn't. What's sore. What's coming up. I adjust your programming based on what's actually happening in your life, not what a template says should happen.
Nutrition guidance built in
You don't need a separate coach for food. Your training plan includes protein targets, meal guidance, and adjustments based on what's working. One coach. One plan. One place to look.
What you need to start
- ✦A device with a camera (phone, laptop, or tablet)
- ✦Wifi
- ✦A few pairs of dumbbells or resistance bands
- ✦Ten square feet of space
That's it. No gym membership. No commute. No fighting for a squat rack at 5pm.
What changes when you train this way
- ✦You stop driving to a gym three times a week.
- ✦You stop wondering if you're doing the exercises right.
- ✦You stop following generic programs built for 25-year-old men.
- ✦You start training with a coach who actually knows your body, your goals, and your season of life — and shows up every single week to make sure you're getting stronger.
Who's this for
This works for busy moms, women who travel, anyone who trains at home, and anyone who's been burned by gyms that don't feel built for women in this season of life.
It also works for women who want expert coaching without having to leave their house three times a week — or ever, if you'd rather just follow the in-app programming on your own schedule and save the live Zoom sessions for when you want real-time feedback.
Ready to start?
Get the free guide so you can see the exact framework before we ever talk about training together — or book a no-pressure conversation where I map out what your first 90 days inside Rooted Fitness could look like.
What My Girls Have to Say
Women who put themselves back on the list.
I was 52 and felt invisible in every gym I'd ever walked into. Louise made me feel like I belonged — not because she went easy on me, but because she saw what I could become before I could. Six months in, I'm lifting heavier than I did at 30. I didn't know that was still possible.
Louise helped me understand that strength training wasn't about getting bulky — it was about getting my life back. I'd spent twenty years putting everyone else first. She gave me permission to put myself on the list. That changed everything.
I came for the workouts. I stayed for the woman showing up every morning to coach me. Louise doesn't just train your body — she trains your belief in what's possible. I'm stronger at 61 than I was at 41.
Ways to work with me
Three ways to work with me.
Live coaching on Zoom, app-only programming, or nutrition coaching on its own. Pick what fits your life right now — or combine them.
What Happens Next
Here's what happens after you sign up.
- Step 01
Right away
You'll get The Protein Lever (25-page PDF) in your inbox immediately — the 5 biggest mistakes women 40+ are making and exactly how to fix them. Don't see it in a couple minutes? Check your spam or promotions folder and mark it 'not spam.'
- Step 02
Day 2
Mistake #1 — Cardio. Why more cardio is quietly costing you muscle after 40, and the two-line swap that changes everything.
- Step 03
Day 4
Mistake #2 — Protein. Your exact target with the math, a real day of eating, and why this one number matters more than any macro split.
- Step 04
Day 7
The bridge email. What happens when you stack the fixes, and an invite to Bloom 1 — the 4-week Stronger After 40 Starter Challenge. No pressure, no pitch.